About
Founder of Egoista, a brand and marketing house in Hobart, Tasmania, for businesses ready to be remembered.
Mikaela Maree Whitton
I help businesses grow — not just with prettier feeds or more followers, but with strategy that turns a quiet account into a steady stream of enquiries, and a scattered brand into one people remember.
I’ve worked with brands including Coles, Bras N Things, Daniel Wellington and La Roche-Posay, and across events like the Big Bash, the Hobart International and the Melbourne Cup. I bring that same instinct to every business I work with, so you get strategy that punches well above your size.
Four days of intensive learning with experts from Klaviyo, Meta and TikTok, so the strategy you get reflects how these platforms work right now.
Think of me as the person in your corner — here to take the overwhelm off your plate and help your business grow.
No more staring at a blank caption box or wondering what to post. I'll take social media off your plate so you can focus on running your business.
A considered, consistent presence that actually looks like you — so you show up online with confidence and attract the clients you want.
Pretty isn't enough. I build strategy behind the content, so your socials do real work — bringing in enquiries, bookings, and sales.
Launching something? Not sure what's next? I'm right beside you — with honest advice, a clear plan, and a genuine cheerleader in your corner.
Twice a year, Egoista donates a full brand strategy to a female-led charity. Good brands deserve good strategy, and so do the women building them for good.
About the programI'd love to work with you.
Let's take your brand to the next level.